Content Driven Revenue Playbook

The Problem:

As channels get more saturated and buyers get flooded with messages daily, it’s becoming increasingly difficult and expensive to cut-through-the-noise and produce qualified leads with a positive ROI.

For every 100 people your team reaches out to, you might only source 1 opportunity or less, and at best be ignored by the 99 others, or worse, annoy, irritate them and drive them away from ever doing business with you.

Not to mention, if your market size is limited, you’ll quickly run out of buyers, compounding the above problem further.

What’s the better approach?

You instead want 25 out of 100 to engage with you at some small level to start, and continue to engage and become aware of what you do until they are ready to buy.

If even 5 of these 25 people end up converting, you’ve increased your amount of leads by 500%

So How Do We Do This?

The Old Way

Messaging -> Action (Terrible Success Rate)

The New Way

Content -> Engagement -> Conversation -> Action (5-10X Success Rate)

Research & List Building

Messaging & Content

LinkedIn Outreach

Email Outreach

Calling Outreach

Tracking & Analytics